So, uh, does the car have blank headlights or something...?

And a question: Why is this thrilling as performance art but disappointing as viral marketing?

And a question: Why is this thrilling as performance art but disappointing as viral marketing?

(I've a feeling you're being disingenuous or something, but I'll muddle on.) Because in both cases the means, if you like, are the same -- but with performance art the end is (hopefully) more worthy.

so, err, what's their message. "Buy our car and become one of the faceless masses!"?

Ha, yeah I was wondering about that too James. I'm assuming that the idea is that they're one of the faceless masses UNTIL they buy the car.

I suppose I was asking the question as much of myself than you or anyone else. I've wondered about it before.

It reminds me of in the early '90s when the Waikato Regional Council renamed itself Environment Waikato. A friend of mine, who prided herself on being a bit of a greenie, had been handed an Environment Waikato sticker at some public event. She thought it was for some local Greenpeace-like organisation and proudly stuck the sticker on a folder. Then I asked her why she had a council sticker on it. The sticker was removed. Yet it was still the same sticker.

Whoa! First-year polytech semiotics!

Ahhhh.... that makes more sense. Thing is, really, I wasn't that impressed with it either way. But when you are in the midst of blissful ignorance about its true nature, it's a lot more fun.